Directorate General of Civil Aviation
“Terbang Lebih Aman” Campaign
BON VOYAGE
BON VOYAGE
We say “Bon Voyage” or “have a safe flight” if someone important to you is going to ride an airplane.
What we did
Idea & Concept
Art Direction
Copywriting
2D Animated Video
Integrated Marketing Strategy
Campaign
By saying “ have a safe flight”, the person is assured and they will be able to relax easier and enjoy the flight more, and we want to make sure they get back home, safe and sound to us.
With Direktorat Kelaikudaraan dan Pengoperasian Pesawat Udara (DKPPU), we created a safe campaign “Terbang Lebih Aman”.
At the launch of “Terbang Lebih Aman” campaign, DKPPU aims to create a safe travel experience, ensure operational readiness and staff for any circumstances, and build the trust and confidence of travelers to travel by plane, so they can go back home safely to their family and loved ones.
Terbang Lebih Aman
To truly live up the campaign message, we created a series of derivative collateral on printed materials. Then these materials were distributed within DKPPU's internal headquarter as well as several Sukarno-Hatta airport areas.
