The Tribrata
Catering Services
What we did
Idea & Concept
Art Direction
Copywriting
Brand Identity
Menu Development
Sales collateral
The Tribrata Catering Services is one of the newest divisions by The Tribrata that caters the need of fine cuisine for any prestige events held outside The Tribrata’s ballroom and function halls. The Tribrata Catering Services was created with a vision that remarkable cuisine must be paired with excellent customer experience. We worked to convey this vision through a solid brand identity, menu development as well as sales collateral.
Inspired by The Tribrata’s vision, we came across the old Indonesian campaign back in the 50’s, “4 sehat 5 sempurna” translated as 4 healthy 5 perfect. This campaign promoted a perfect balance diet that included food from 5 groups containing carbohydrate, protein, fat, mineral and vitamin. We believed that this balance ratio must be conveyed in identity. Therefore we developed a logo that was inspired from the 5 food sources. We named the logo ‘the 4 and 5 petals’. The petals were proportionally arranged to symbolize “a balance ratio”, and if you look closely, the 5 food sources can been on each petal.
