Lexus
Lexus Electrified
GIIAS 2022
What we did
Idea & Concept
Art Direction
Copywriting
Print Ad Development
Digital Ad
Lexus Indonesia was all set to unveil its electrified vision at GIIAS 2022 exhibition with the LF-Z electrified concept along with the hybrid series. The brand’s vision to go electrified by 2030 needed to be communicated through a visual ad that described its electrified vision for the future.
As we envision tomorrow's world, Lexus asked us to create an image of their vision of their latest concept car, LF-Z, that was to be displayed on GIIAS 2022.
The allure of tomorrow with Lexus Electrified at GIIAS 2022, captured by Kompas, Bisnis Indonesia, and more.
Intrigued by their statement “visionaries ask what it looks like, or sounds like, but Lexus asks how it will feel”, we set out to create a truly unique piece. We began by imagining how a clean sky would look like in a city where stars would be visible during the day. After sketching various renderings, our challenge was to find the perfect balance between familiar architecture and futuristic vehicles.
