Lexus
The Holy Box
Lebaran Seasonal Card Set
What we did
Idea & Concept
Art Direction
Illustration
Copywriting
Lebaran Greetings Video
Card Development
Production (in collaboration with
Kadatu Printing)
"The Holy Box" introduces interactive cards that function as dividers for the Qur'an while also serving as storytelling medium. Each card portrays a distinct Eid Al-Fitr tradition, facilitating introspection and a renewed outlook.
Through the card and video created for Lexus, our goal is to evoke a multi-sensory experience for the audience. We want them to see the beauty and intricacy of the interactive features on the card, allowing them to engage with it actively. As they interact, we aim to immerse them in the serene atmosphere of Eid Al-Fitr, enabling them to feel a sense of peace and tranquility.
Our goal with the card and video for Lexus is to create a multi-sensory experience that engages the audience. By incorporating the Lexus brand into the experience, we want them to associate it with the hope for a fresh start, immersing them in the peaceful ambiance of Eid Al-Fitr.
“Crafted especially for you to welcome the holy moment with tradition that related to our society ”
— Lexus Indonesia
