Lexus
UX 300e, the first-ever
all electric Lexus
What we did
Idea & Concept
Art Direction
Copywriting
Print Ad Development
Launch Teaser Video
Brochure
For over 15 years Lexus has become a pioneer and leader in luxury car electrification. Since the launch of its first hybrid model, 2020 was finally marked as year of the new history. The UX 300e, the first ever all-electric car was finally ready to accompany the journey of urban drivers. As Indonesia was selected as the first country in Southeast Asia to premiere the car, Lexus Indonesia and ante merediem collaborated to create a concept which later was developed into a launch teaser video, advertisement and sales brochure.
“All-electric vehicles represent more of a natural evolution rather than a disruptive revolution” - Lexus
Evolution is a natural change we make as we move closer towards the higher purpose. From steam, petrol, bio-diesel, to hybrid, vehicle has evolved to answer the needs of modern society. Now begins the era of electric vehicle, a future, where we evolve closer to our nature, with zero emissions emitted.
We established a concept that visioned the feel of the future while maintaining the elegance that embodies Lexus characteristic. The visual reflected a sense of boldness with a silent graceful attitude.
![Lexus UX 300e brochure ]](https://images.squarespace-cdn.com/content/v1/5fdb036fc01c383b278dfcde/1611063274325-1RK7CAQFHOJ435UZLPFV/LEXUS_DI_UX_Future_Impression_2.jpg)
